Blog Directory Martinspiration

Joining the cloud crowd

June 19, 2017

A copy of that family photo you took with your smartphone went directly to it. All those messages you sent using the Gmail app are stored there. And that Dropbox file you’re preparing to download continues to call it home.

Indeed, the cloud is an increasingly popular place where all manner of data congregate and everyday tasks – from critical to trivial, professional to personal – get completed. Yet, despite promising greater convenience, lower computing costs, and improved productivity, far less dental business occurs in the cloud than you’d think, say the experts. Learn more about the pros and cons of cloud computing in my latest article for AGD Impact, available here.

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Coercive immersive

June 11, 2017

2016 was the year immersive content went big time. NBC broadcast the Olympics in 360-degree video. Pok√©mon Go got millions of smartphone-mesmerized people out of the house. Virtual reality made the cover of Time. And major players rolled out headline-grabbing VR devices, including Samsung Gear VR, Oculus Rift, HTC Vive, and Google Daydream View. The era of affordable and viable VR for the masses had arrived. But virtual isn’t the only game in town. There’s also augmented reality and mixed reality vying for consumers’ attention.

In my newest article for EContent Magazine, I explore the current state of virtual and augmented reality content and what innovations the future may bring. Read it here.

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Gen Z is not so receptive to digital ads: here’s why

May 29, 2017

Here’s a worrisome thought for marketers that can keep marketers up at night: Gen Z—a key demographic born between the mid-1990s and early 2000s—comprises 27 percent of the global population, commands $44 billion in purchasing power, and represents the first true generation of digital natives. But your efforts to reach them via digital ads could fail miserably, new research suggests.

A recent study by Kantar Millward Brown titled AdReaction: Engaging Gen X, Y and Z reveals that only 25 percent of 16- to 19-year-old respondents to the study’s survey expressed a preference for online search ads; merely 23 percent indicated a preference for video on laptops or PCs, 22 percent for mobile display ads, and 21 percent for mobile video ads.

Learn more about why young consumers are cold on digital ads by reading my latest article for EContent Magazine, available here.

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Yes, home prices are up--but buyers can reap benefits down the road

May 8, 2017

Real estate prices keep rising. And that’s a steep climb for many home buyers nowadays. But the silver lining is that what goes up today can go up even higher in the future—at a time when the hurdle of home buying is far behind you.

New data show that it’s a rewarding time for sellers. But buyers can cash in on those same rewards years from now by doing their homework, purchasing a worthy property in a good location now, and keeping their homes maintained. Learn more about these strategies by reading my latest article for The Mortgage Reports, available here.

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Beware: that home for sale could be hazardous to your health

April 30, 2017

Prospective buyer beware: that home for sale you’re eyeing could be a ticking time bomb – perhaps a termite headquarters, lead-based paint mecca, former meth lab site or environmentally polluted property. And you won’t know for sure unless you do your homework, according to the experts.

Learn how to sidestep a property with hidden health hazards by reading my newest piece for CTW Features, available here.

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The robots may be coming for your job — are you ready?

April 19, 2017

Hear that metallic clatter off in the distance? It’s the sound of self-driving cars, package-delivering drones, ultra-smart voice-activated digital assistants, hospital robots, and countless other machines encroaching on the boundaries of your workplace. Yes, the bad news is that the age of automation has arrived. But the good news is that most jobs are probably safe from its influence for a long time, and such technology can present opportunities and rewards for workers willing to embrace or get ahead of it.

My latest article for AARP The Magazine covers the threat of technology encroachment in the workplace and how you can make yourself a more indispensable employee in the age of automation. Read it by clicking here.

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