Blog Directory Martinspiration

Farewell, free social marketing

January 8, 2017

The free lunch is over, social media marketers: prepare to pony up and devote even more of your budget to paid promotion on Facebook, Twitter, Snapchat and their ilk. That’s the conclusion reached after digesting the findings of a recent report by Gartner, entitled “Digital Channel Survey 2016: Social Marketers Expand Tactics for Results.” According to the report, four out of five industry professionals who spearhead social media marketing programs indicated they would place paid advertising programs via social media over the next 12 months—with 42 percent this group embarking on paid social marketing endeavors for the first time and 38 percent already having paid programs intact.

Learn more about why and how social media marketers need to switch gears and shift into paid social strategies by reading my latest article for EContent Magazine, found here.

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Become a live-in landlord and let your tenants pay your mortgage

December 26, 2016

Eager to purchase a home to live in but worry about affording the financing? Wouldn’t it be great if a mortgage could somehow pay for itself? There’s a tried-and-true method for accomplishing the latter goal, which equates to having your real estate cake and eating it, too. It involves purchasing a two- to four-unit multi-family rental property, occupying one of the units as your primary residence and serving as the landlord, and collecting enough rent monies from the other attached units to cover most or all of your monthly mortgage payment—and possibly even your other real estate-related costs well.

Learn more about this strategy by reading my latest article for The Mortgage Reports here.

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Getting interpersonal equates to higher employability and earnings

December 9, 2016

Barbra Streisand once famously sang, “People who need people are the luckiest people in the world.” They may also be among the most employable. According to a new Pew Research Center study on jobs released in October, employment of positions requiring stronger social skills – particularly interpersonal, communications or management proficiencies – rose 83% between 1980 and 2015 (from 49 million to 90 million, respectively).

If you're over 50 and hunting for a new job, social skills are more important than ever. Learn why in my latest article for AARP The Magazine by clicking here.

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Private mortgage insurance explained

November 28, 2016

If you want to be a homeowner, you’ll need a mortgage, you’ll need insurance, and you may even need mortgage insurance – often called PMI, or “private mortgage insurance.” If you need it, you’ll be responsible for paying for it, despite the fact that this type of insurance isn’t in place to protect you; it exists to safeguard your lender.

Learn more about how PMI works by reading my latest CTW Features real estate article here.

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Welcome to the golden age

November 13, 2016

If you want bling that really zings, make it gold jewelry, say the experts. Gold is often favored as a jewelry material because of its bright color, high luster, malleability (which allows it to be molded into many shapes and styles), tarnish resistance, and relative rarity. Gold is also timelessly vogue thanks to its classic look, coveted quality throughout history, and romantic allure.

Learn more about why many consumers prefer gold jewelry as well as tips to help make your gold stand the test of time by reading my newest article for The Costco Connection magazine, available here.

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Golden peach

October 17, 2016

There's more to Atlanta than merely the Braves, Hawks, and Falcons (and, starting next year, Atlanta United FC, the city’s long-awaited pro soccer team). This town is also famous for being the home of Coca-Cola, CNN, Gone with the Wind, and two Nobel Peace Prize winners – Martin Luther King, Jr., and President Jimmy Carter. With its numerous festivals, parks, museums and historic buildings, as well as its rich history and cultural diversity, Atlanta is an increasingly popular target for tourists and business meetings and conventions.

Check out all there is to do and explore in and around Atlanta by reading my guide for tourists/visitors, published in CSP Magazine, by clicking here.

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