Blog Directory Martinspiration

Speak easy

November 11, 2018

Cyborg chefs, android butlers and robot maids may be figments of futuristic fantasy. But until they’re invented, today’s families can at least rely on one high-tech helper in their homes: a smart speaker like Amazon Echo, Google Home, or Apple HomePod, powered by an artificially intelligent virtual assistant (respectively, Alexa, Google Assistant, and Siri).

While these gizmos can work wonders in any room, many experts believe there’s no better spot in your home for such devices than the kitchen. Learn why by checking out my latest article for CTW Features, published here.

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From free to fee

October 28, 2018

In a world where consumers are accustomed to getting many digital goods for free—from apps to podcasts to instant facts online—convincing them to fork over funds for content remains no easy sell. For proof, consider the subscriber churn rate among publishers, estimated at 30 percent last year.

Yet experts believe many publishers today are tackling this problem with a variety of successful tactics designed to convert more freeloaders into subscribers. And recent data suggest that publishers are learning from past mistakes and better attuned to what attracts and retains paying patrons.

Read more about this topic and what the experts say by checking out my debut article for Digital Content Next, available here.

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Cineversary podcast carves up "Halloween" for its 40th birthday

October 14, 2018

For its fourth episode, the Cineversary podcast celebrates the 40th anniversary of John Carpenter's classic horror film "Halloween." Host Erik Martin interviews two guests: the film's production designer/editor Tommy Lee Wallace, who spills his guts about how the movie was made--including his important role in creating the look of Michael Myers; and Southern Utah University film professor Kyle Bishop, who performs a film analysis autopsy on "Halloween" with Erik. Listen or download this latest episode by clicking here or on the play button below.

Learn more about the Cineversary podcast at www.tinyurl.com/cineversarypodcast, like us on Facebook at www.facebook.com/cineversarypodcast, and email show comments or suggestions to cineversegroup@gmail.com.


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10 towns people hate to leave (and 10 you might want to avoid)

October 1, 2018

Getting a preferred mortgage interest rate and a good price on a home are important. But so is living in an area you will like and establishing roots. That’s why it’s crucial to research desired locations carefully. After all, you don’t want to suffer buyer’s remorse and feel compelled to move shortly after settling down.

New research shows key markets where homeowners prefer to stay put the longest. And fresh data reveal towns where folks are most likely to leave sooner. Reviewing these lists can help you make a more informed buying decision.

Learn more by reading my latest article for The Mortgage Reports, available here.

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'Tis the season for fear

September 21, 2018

With autumn upon us, Halloween can't be far behind. And that's certainly top of mind for one of my local clients, Midnight Terror Haunted House, which hosts a haunted attraction site near me that scares up big business every October. My job: promote and publicize the haunt to the media. These efforts have resulted in terror-ific coverage in the Chicago Tribune, Fox News, NBC and other outlets.

This years's campaign spotlight's lots of fresh news about Midnight Terror, which can be gleaned by clicking here.

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Rub-a-dub-dub, time for a new tub

September 16, 2018

It’s true that most folks prefer to get clean via a shower than a bathtub nowadays. Consider the results of an Angie’s List survey of 2,000 people published in 2016: 90 percent of respondents were more likely to take a shower over a bath.

Yet experts agree that the tub is hardly in danger of disappearing altogether from the great American bathroom. In fact, two in five homeowners plan to upgrade a tub during a master bath remodel, and the tub ranks in the top five (as chosen by 35 percent of those polled) among features that homeowners splurge on most during a renovation, according to the 2017 Houzz Bathroom Trends Study.

For more facts and tips on how to pick the right tub for your bathroom redo, read my newest home improvement article published in The Daily Herald, available here.

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