Blog Directory Martinspiration: Public relations/advertisement campaigns

Public relations/advertisement campaigns

Scroll down for examples of media placements, ads, press releases and events for marketing and PR clients (click on any image or video for more details).


PR campaign for Hills Family Drug in Chicago's south suburbs (2015): Erik Martin created a press release, new website and PR strategy for a small chain of independent pharmacies that yielded impressive placements in local newspapers.
New website created
Chicago Tribune article published
















 PR campaign for Midnight Terror Haunted House in Oak Lawn (2014 - ongoing):
 Erik Martin created a press release and PR strategy for a professional haunted attraction in Oak Lawn that resulted in significant coverage (59 total placements over two Halloween seasons) in area newspapers and online publications.
Local newspaper (click image for campaign details)
Chicago Tribune article


PR campaigns for McCarthy Home Improvement and Platinum Chiropractic (2011-2012):
 Erik Martin created press releases, logos and web sites for two small businesses in Oak Lawn and garnered article placements in local newspapers.
Website created
Newspaper article published



"Welcome Home 2011" press conference (11-11-10): 
Erik Martin promoted and arranged for media coverage of a Veteran's Day 2010 press conference at Chicago's Palmer House Hilton, where events were announced to celebrate the 25th anniversary of the 1986 Chicago Vietnam Veterans Welcome Home Parade (the largest parade of its kind ever assembled in the United States). Speakers included Bill Kurtis, Dennis DeYoung, Alderman Jim Balcer and others. The press conference drew national coverage.



Senior Solutions For You appearance on NBC 5 (4-16-11): 
Erik Martin booked Debbie Russo, owner of Senior Solutions For You, a senior care provider agency, on NBC 5's Sunday morning news program to discuss preventing falls, slips and accidents among the elderly.






Wood-Mode Cabinetry "maximize space" promotional campaign (2010-11):
 Erik Martin wrote press release promoting national client's high-end products, which got placed in several prominent publications, and was copywriter/creative behind direct mail campaign.
Press release
Direct mail pieces
Newspaper article




Mill Creek $25,000 incentive promotional campaign for Shodeen Residential
 (summer 2010): Advertisement copy and press release written by and Chicago Tribune article idea pitched and placed by Erik Martin on behalf of major Chicagoland home builder client.
Front page article
Advertisement
Press release





MyIzzo.com appearance on WGN radio (12-3-08): 
Erik Martin booked Daniel Gallagher, CEO of MyIzzo.com, a social media-geared job search site, on WGN AM 720's afternoon program.

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